It’s no secret that Apple has great taste in music. Over the (4) years I’ve been making my indie rock compilations, Apple commercials have been the source of a number of discoveries. The Caesars’ “Jerk It Out”, Wolfmother’s “Love Train”, and Rhinocerose’s “Cubicle” all found their way onto compilations (numbers 3, 6, and 6, respectively, all here on the site, below….way below) after I heard them first on iPod commercials. More recently Yael Naim’s “New Soul” and MJB’s “Work That” got onto SXM 2008 the same way. Occasionally, I’ve been a bit ahead of Apple. Jet, The Vines, and Feist were on compilations before (maybe just days before) I ever heard them on a commercial.
The latest iPod commercial features The Ting Tings, which are featured on volume 11 with “Great DJ”, but Apple snagged the better song, “Shut Up And Let Me Go”
Katie White and Jules De Martino, who make up The Ting Tings, seem likely candidates for major US rotation when their CD breaks May 20th (MTV is currently streaming it free at The Leak, HERE). Is it rock, is it pop, is it dance? Who cares; just enjoy!
Some other faves from previous Apple ads:
Daft Punk – Technologic
Brendan Benson – What I’m Looking For
Propellerheads – Take California